Feasibility Study on the Hotel industry
Table of contents
1. Introduction ................................................................................................... 3
2. Executive summary ....................................................................................... 3
3. Area Review ................................................................................................... 4
4. Site Review ..................................................................................................... 5
5. Supply and demand ...................................................................................... 7
6. Projected year end performance based on the market, conslusions ........ 9
Appendix ............................................................................................................ 10
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1. Introduction
As a hospitality consultant for PayableLuxury Ltd., I would like to introduce my
feasibillity study of a boutique hotel located in the heart of Paris. The establishment would
both service the guests of the hotel and locals as well. For this study I used my personal
experiences as well.
Assumptions for the proposed development include the following:
i. The hotel component of the proposed development will be a
boutique hotel, will contain 50 guest rooms, 2 suites, a
conference room and a full service restaurant.
ii. The full service restaurant located on the ground floor of the
hotel will also function as a wine bar with a terrace, with the
capacity of 130 guests.
The scope of my study included the following:
a) Site review
b) Area review
c) Supply and demand
d) Projected year end performance, based on the market
2. Executive summary
I recommend developping a boutique hotel in the Opera District of Paris. It is a highly
accessable location, there are several monuments and sights favored by visitors, and the locals
consider it a posh shopping area. In this location it is expected to pay more for a dinner or a
hotel stay than in other areas of Paris. There are a few competitors nearby, but they do not
offer good quality and low prices at the same time, what PayableLuxury Ltd. had in mind.
Finding the nieche in the area, running a wine-bar-like restaurant will increase the popularity
and the income of the establishment.